Программа 1С для управления рекламой

ПО для собственников рекламных ресурсов и рекламных агентств:

  • Учет наружной рекламы, на digital-экранах и транспорте
  • Медиапланирование для радио и ТВ
  • Учет продаж в печатных и электронных СМИ
  • Продажа и покупка любых рекламных услуг
  • CRM и автоматизация документооборота

Для операторов наружной рекламы и баинга

Учет любых рекламных мест, собственных и взятых в аренду.
Многоочередное резервирование.
Подготовка адресных программ на Google и Яднекс-картах.
Контроль печати, монтажных работ и фотоотчетов.
Онлайн бронирование наружной рекламы для рекламодателей.

Подробнее

Для собственников видеоэкранов


Учет размещений видео-рекламы на наружных экранах, медиафасадах, цифровых экранах внутри помещений и на транспорте.
Гибкая система ротации роликов.
Размещения по медиапараметрам и программатик решения.
Ценообразование по слотам и длительности ролика.
Выгрузка в плееры и загрузка логов.

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Для отделов продаж на радио и ТВ

Быстрое формирование медиапланов.
Прямые и пакетные продажи рекламы.
Учет роликов, спонсорства, анонсов, сюжетов и бегущих строк.
Выгрузка плей-листа в медиаплееры и загрузка логов вещания.
Эфирный справки, отчеты в РАО и анализ заполняемости инвентаря.

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Для транзитной рекламы

Учет рекламы на любом виде общественного транспорта.
Управление продажами бортовой и внутрисалонной рекламы.
Подбор размещений по маршруту или названию остановок.
Работа со статикой и digital-экранами.
Все возможности программы для наружной рекламы для учета размещений на остановках, станциях, вестибюлях и переходах.

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Для газет, журналов и издательств

Учет текстовых и модульных размещений.
Размещение по полосам издания или рубрикам.
Расчет стоимости по различным условиям выделения и позиционирования.
Предупреждение о завершении периода размещения.
Подробнее

Для электронных СМИ и вебсайтов

Подходит для веб-порталов и мобильных приложений
Учет статических и динамических размещений рекламы
Ценообразование от периода размещения и количества показов
Расчет стоимости по условиям таргетинга

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Управление рекламными местами для муниципалитетов

Учет рекламных мест и договоров аренды.
Выдача разрешений и согласование строительства РК.
Формирование актов сверки с арендаторами.
Перерасчет по социальной рекламе и пени.
Быстрое формирование документов.
Подробнее
Array
(
    [ORIGINAL_PARAMETERS] => Array
        (
            [ACTION_VARIABLE] => action
            [ADD_PICT_PROP] => -
            [ADD_PROPERTIES_TO_BASKET] => Y
            [ADD_SECTIONS_CHAIN] => N
            [AJAX_MODE] => N
            [AJAX_OPTION_ADDITIONAL] => 
            [AJAX_OPTION_HISTORY] => N
            [AJAX_OPTION_JUMP] => N
            [AJAX_OPTION_STYLE] => Y
            [BACKGROUND_IMAGE] => -
            [BASKET_URL] => /personal/basket.php
            [BROWSER_TITLE] => -
            [CACHE_FILTER] => Y
            [CACHE_GROUPS] => Y
            [CACHE_TIME] => 36000000
            [CACHE_TYPE] => A
            [COMPATIBLE_MODE] => Y
            [DETAIL_URL] => 
            [DISABLE_INIT_JS_IN_COMPONENT] => N
            [DISPLAY_BOTTOM_PAGER] => Y
            [DISPLAY_TOP_PAGER] => N
            [ELEMENT_SORT_FIELD] => sort
            [ELEMENT_SORT_FIELD2] => id
            [ELEMENT_SORT_ORDER] => asc
            [ELEMENT_SORT_ORDER2] => desc
            [ENLARGE_PRODUCT] => STRICT
            [FILTER_NAME] => arrFilter
            [IBLOCK_ID] => 16
            [IBLOCK_TYPE] => news
            [INCLUDE_SUBSECTIONS] => N
            [LABEL_PROP] => 
            [LAZY_LOAD] => N
            [LINE_ELEMENT_COUNT] => 3
            [LOAD_ON_SCROLL] => N
            [MESSAGE_404] => 
            [MESS_BTN_ADD_TO_BASKET] => В корзину
            [MESS_BTN_BUY] => Купить
            [MESS_BTN_DETAIL] => Подробнее
            [MESS_BTN_SUBSCRIBE] => Подписаться
            [MESS_NOT_AVAILABLE] => Нет в наличии
            [META_DESCRIPTION] => -
            [META_KEYWORDS] => -
            [OFFERS_LIMIT] => 5
            [PAGER_BASE_LINK_ENABLE] => N
            [PAGER_DESC_NUMBERING] => N
            [PAGER_DESC_NUMBERING_CACHE_TIME] => 36000
            [PAGER_SHOW_ALL] => N
            [PAGER_SHOW_ALWAYS] => N
            [PAGER_TEMPLATE] => .default
            [PAGER_TITLE] => Товары
            [PAGE_ELEMENT_COUNT] => 18
            [PARTIAL_PRODUCT_PROPERTIES] => N
            [PRICE_CODE] => Array
                (
                )

            [PRICE_VAT_INCLUDE] => Y
            [PRODUCT_BLOCKS_ORDER] => price,props,sku,quantityLimit,quantity,buttons
            [PRODUCT_ID_VARIABLE] => id
            [PRODUCT_PROPS_VARIABLE] => prop
            [PRODUCT_QUANTITY_VARIABLE] => quantity
            [PRODUCT_ROW_VARIANTS] => [{'VARIANT':'2','BIG_DATA':false},{'VARIANT':'2','BIG_DATA':false},{'VARIANT':'2','BIG_DATA':false},{'VARIANT':'2','BIG_DATA':false},{'VARIANT':'2','BIG_DATA':false},{'VARIANT':'2','BIG_DATA':false}]
            [RCM_PROD_ID] => 
            [RCM_TYPE] => personal
            [SECTION_CODE] => home
            [SECTION_ID] => 
            [SECTION_ID_VARIABLE] => SECTION_ID
            [SECTION_URL] => 
            [SECTION_USER_FIELDS] => Array
                (
                    [0] => 
                    [1] => 
                )

            [SEF_MODE] => N
            [SET_BROWSER_TITLE] => Y
            [SET_LAST_MODIFIED] => N
            [SET_META_DESCRIPTION] => Y
            [SET_META_KEYWORDS] => Y
            [SET_STATUS_404] => N
            [SET_TITLE] => N
            [SHOW_404] => N
            [SHOW_ALL_WO_SECTION] => N
            [SHOW_FROM_SECTION] => N
            [SHOW_PRICE_COUNT] => 1
            [SHOW_SLIDER] => Y
            [SLIDER_INTERVAL] => 3000
            [SLIDER_PROGRESS] => N
            [TEMPLATE_THEME] => blue
            [USE_ENHANCED_ECOMMERCE] => N
            [USE_MAIN_ELEMENT_SECTION] => N
            [USE_PRICE_COUNT] => N
            [USE_PRODUCT_QUANTITY] => N
            [COMPONENT_TEMPLATE] => testimonials
            [PROPERTY_CODE] => Array
                (
                    [0] => AUTHOR
                )

            [PRODUCT_PROPERTIES] => Array
                (
                )

            [DISPLAY_COMPARE] => N
            [CURRENT_BASE_PAGE] => /
            [GLOBAL_FILTER] => Array
                (
                )

        )

    [ID] => 200
    [~ID] => 200
    [TIMESTAMP_X] => 19.07.2021 12:49:24
    [~TIMESTAMP_X] => 19.07.2021 12:49:24
    [MODIFIED_BY] => 3
    [~MODIFIED_BY] => 3
    [DATE_CREATE] => 05.02.2021 13:52:06
    [~DATE_CREATE] => 05.02.2021 13:52:06
    [CREATED_BY] => 3
    [~CREATED_BY] => 3
    [IBLOCK_ID] => 16
    [~IBLOCK_ID] => 16
    [IBLOCK_SECTION_ID] => 
    [~IBLOCK_SECTION_ID] => 
    [ACTIVE] => Y
    [~ACTIVE] => Y
    [GLOBAL_ACTIVE] => Y
    [~GLOBAL_ACTIVE] => Y
    [SORT] => 500
    [~SORT] => 500
    [NAME] => Отзывы на главной
    [~NAME] => Отзывы на главной
    [PICTURE] => 
    [~PICTURE] => 
    [LEFT_MARGIN] => 3
    [~LEFT_MARGIN] => 3
    [RIGHT_MARGIN] => 4
    [~RIGHT_MARGIN] => 4
    [DEPTH_LEVEL] => 1
    [~DEPTH_LEVEL] => 1
    [DESCRIPTION] => 
    [~DESCRIPTION] => 
    [DESCRIPTION_TYPE] => text
    [~DESCRIPTION_TYPE] => text
    [SEARCHABLE_CONTENT] => ОТЗЫВЫ НА ГЛАВНОЙ

    [~SEARCHABLE_CONTENT] => ОТЗЫВЫ НА ГЛАВНОЙ

    [CODE] => home
    [~CODE] => home
    [XML_ID] => 
    [~XML_ID] => 
    [TMP_ID] => 
    [~TMP_ID] => 
    [DETAIL_PICTURE] => 
    [~DETAIL_PICTURE] => 
    [SOCNET_GROUP_ID] => 
    [~SOCNET_GROUP_ID] => 
    [LIST_PAGE_URL] => /news/index.php?ID=16
    [~LIST_PAGE_URL] => /news/index.php?ID=16
    [SECTION_PAGE_URL] => 
    [~SECTION_PAGE_URL] => 
    [IBLOCK_TYPE_ID] => news
    [~IBLOCK_TYPE_ID] => news
    [IBLOCK_CODE] => TESTIMONIALS
    [~IBLOCK_CODE] => TESTIMONIALS
    [IBLOCK_EXTERNAL_ID] => 
    [~IBLOCK_EXTERNAL_ID] => 
    [EXTERNAL_ID] => 
    [~EXTERNAL_ID] => 
    [IPROPERTY_VALUES] => Array
        (
        )

    [BACKGROUND_IMAGE] => 
    [NAV_STRING] => 
    [NAV_CACHED_DATA] => 
    [NAV_RESULT] => CIBlockResult Object
        (
            [arIBlockMultProps] => Array
                (
                )

            [arIBlockConvProps] => Array
                (
                )

            [arIBlockAllProps] => Array
                (
                )

            [arIBlockNumProps] => Array
                (
                )

            [arIBlockLongProps] => Array
                (
                )

            [nInitialSize] => 
            [table_id] => 
            [strDetailUrl] => 
            [strSectionUrl] => 
            [strListUrl] => 
            [arSectionContext] => Array
                (
                    [ID] => 200
                    [CODE] => home
                    [IBLOCK_ID] => 16
                )

            [bIBlockSection] => 
            [nameTemplate] => 
            [_LAST_IBLOCK_ID] => 16
            [_FILTER_IBLOCK_ID] => Array
                (
                    [16] => 1
                )

            [result] => mysqli_result Object
                (
                    [current_field] => 0
                    [field_count] => 28
                    [lengths] => 
                    [num_rows] => 3
                    [type] => 0
                )

            [arResult] => Array
                (
                    [0] => Array
                        (
                            [ID] => 1019
                            [IBLOCK_ID] => 16
                            [CODE] => 
                            [XML_ID] => 1019
                            [NAME] => Игроник
                            [ACTIVE] => Y
                            [DATE_ACTIVE_FROM] => 
                            [DATE_ACTIVE_TO] => 
                            [SORT] => 100
                            [PREVIEW_TEXT] => 

Программа "Управление рекламой" полностью соответствует всем требованиям для автоматизации работы отдела продаж наружной рекламы. Можно также отметить удобство работы с программой и высокий профессионализм сотрудников. Мы рекомендуем использовать данное решение для автоматизации учета рекламы.

[PREVIEW_TEXT_TYPE] => html [DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [DATE_CREATE] => 11.05.2021 10:03:35 [CREATED_BY] => 3 [TAGS] => [TIMESTAMP_X] => 13.05.2021 13:08:44 [MODIFIED_BY] => 3 [IBLOCK_SECTION_ID] => 200 [DETAIL_PAGE_URL] => #SITE_DIR#/news/detail.php?ID=#ELEMENT_ID# [DETAIL_PICTURE] => [PREVIEW_PICTURE] => [LANG_DIR] => / [EXTERNAL_ID] => 1019 [IBLOCK_TYPE_ID] => news [IBLOCK_CODE] => TESTIMONIALS [IBLOCK_EXTERNAL_ID] => [LID] => s1 ) [1] => Array ( [ID] => 1020 [IBLOCK_ID] => 16 [CODE] => [XML_ID] => 1020 [NAME] => ВинЭкс [ACTIVE] => Y [DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [SORT] => 200 [PREVIEW_TEXT] =>

Компания "VinEx" с конца 2011 года активно ведет работу в программе "Управление рекламой". Благодаря внедрению удалось повысить эффективность и скорость работы отдела продаж, полностью автоматизировать учет рекламных возможностей и выписку необходимых документов.

[PREVIEW_TEXT_TYPE] => html [DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [DATE_CREATE] => 11.05.2021 10:29:16 [CREATED_BY] => 3 [TAGS] => [TIMESTAMP_X] => 29.06.2021 14:32:30 [MODIFIED_BY] => 3 [IBLOCK_SECTION_ID] => 200 [DETAIL_PAGE_URL] => #SITE_DIR#/news/detail.php?ID=#ELEMENT_ID# [DETAIL_PICTURE] => [PREVIEW_PICTURE] => [LANG_DIR] => / [EXTERNAL_ID] => 1020 [IBLOCK_TYPE_ID] => news [IBLOCK_CODE] => TESTIMONIALS [IBLOCK_EXTERNAL_ID] => [LID] => s1 ) [2] => Array ( [ID] => 960 [IBLOCK_ID] => 16 [CODE] => [XML_ID] => 960 [NAME] => Региональная Медиа Группа (Выбери Радио) [ACTIVE] => Y [DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [SORT] => 300 [PREVIEW_TEXT] =>

Группа компаний "Выбери Радио" выражает благодарность компании "Проксима" за профессионализм, высокое качество и оперативность работ. В процессе внедрения были автоматизированы основные процессы по размещению и учету рекламы, благодаря чему повысилась эффективность работы сотрудников, улучшилось качество и скорость предоставления услуг.

[PREVIEW_TEXT_TYPE] => html [DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [DATE_CREATE] => 09.02.2021 16:14:52 [CREATED_BY] => 3 [TAGS] => [TIMESTAMP_X] => 25.06.2021 09:49:52 [MODIFIED_BY] => 3 [IBLOCK_SECTION_ID] => 200 [DETAIL_PAGE_URL] => #SITE_DIR#/news/detail.php?ID=#ELEMENT_ID# [DETAIL_PICTURE] => [PREVIEW_PICTURE] => [LANG_DIR] => / [EXTERNAL_ID] => 960 [IBLOCK_TYPE_ID] => news [IBLOCK_CODE] => TESTIMONIALS [IBLOCK_EXTERNAL_ID] => [LID] => s1 ) ) [arReplacedAliases] => [arResultAdd] => [bNavStart] => 1 [bShowAll] => [NavNum] => 2 [NavPageCount] => 1 [NavPageNomer] => 1 [NavPageSize] => 18 [NavShowAll] => [NavRecordCount] => 3 [bFirstPrintNav] => 1 [PAGEN] => 1 [SIZEN] => 18 [SESS_SIZEN] => [SESS_ALL] => [SESS_PAGEN] => [add_anchor] => [bPostNavigation] => [bFromArray] => [bFromLimited] => 1 [sSessInitAdd] => [nPageWindow] => 5 [nSelectedCount] => 3 [arGetNextCache] => Array ( [ID] => [IBLOCK_ID] => [CODE] => [XML_ID] => [NAME] => [ACTIVE] => [DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [SORT] => [PREVIEW_TEXT] => 1 [PREVIEW_TEXT_TYPE] => [DETAIL_TEXT] => 1 [DETAIL_TEXT_TYPE] => [DATE_CREATE] => [CREATED_BY] => [TAGS] => [TIMESTAMP_X] => [MODIFIED_BY] => [IBLOCK_SECTION_ID] => [DETAIL_PAGE_URL] => [DETAIL_PICTURE] => [PREVIEW_PICTURE] => [LANG_DIR] => [EXTERNAL_ID] => [IBLOCK_TYPE_ID] => [IBLOCK_CODE] => [IBLOCK_EXTERNAL_ID] => [LID] => ) [bDescPageNumbering] => [arUserFields] => [usedUserFields] => [SqlTraceIndex] => [DB] => CDatabase Object ( [db_Conn] => mysqli Object ( [affected_rows] => 1 [client_info] => mysqlnd 5.0.12-dev - 20150407 - $Id: 38fea24f2847fa7519001be390c98ae0acafe387 $ [client_version] => 50012 [connect_errno] => 0 [connect_error] => [errno] => 0 [error] => [error_list] => Array ( ) [field_count] => 3 [host_info] => mysql104.1gb.ru via TCP/IP [info] => [insert_id] => 0 [server_info] => 8.0.21-12 [server_version] => 80021 [stat] => Uptime: 89519 Threads: 7 Questions: 8204542 Slow queries: 7 Opens: 398741 Flush tables: 3 Open tables: 6369 Queries per second avg: 91.651 [sqlstate] => 00000 [protocol_version] => 10 [thread_id] => 78708 [warning_count] => 0 ) [version] => [escL] => ` [escR] => ` [alias_length] => 256 [DBName] => gb_1c_rek_20 [DBHost] => mysql104.1gb.ru [DBLogin] => gb_1c_rek_20 [DBPassword] => 56dd43z8wr [bConnected] => 1 [debug] => [DebugToFile] => [ShowSqlStat] => [db_Error] => [db_ErrorSQL] => [result] => [type] => MYSQL [column_cache] => Array ( ) [bModuleConnection] => [bNodeConnection] => [node_id] => [obSlave] => [cntQuery] => 0 [timeQuery] => 0 [arQueryDebug] => Array ( ) [sqlTracker] => ) [NavRecordCountChangeDisable] => [is_filtered] => [nStartPage] => 1 [nEndPage] => 1 [resultObject] => ) [NAV_PARAM] => Array ( [BASE_LINK] => / ) [~BUY_URL_TEMPLATE] => /?action=BUY&id=#ID# [~ADD_URL_TEMPLATE] => /?action=ADD2BASKET&id=#ID# [~SUBSCRIBE_URL_TEMPLATE] => /?action=SUBSCRIBE_PRODUCT&id=#ID# [~COMPARE_URL_TEMPLATE] => /?action=ADD_TO_COMPARE_LIST&id=#ID# [~COMPARE_DELETE_URL_TEMPLATE] => /?action=DELETE_FROM_COMPARE_LIST&id=#ID# [BUY_URL_TEMPLATE] => /?action=BUY&id=#ID# [ADD_URL_TEMPLATE] => /?action=ADD2BASKET&id=#ID# [SUBSCRIBE_URL_TEMPLATE] => /?action=SUBSCRIBE_PRODUCT&id=#ID# [COMPARE_URL_TEMPLATE] => /?action=ADD_TO_COMPARE_LIST&id=#ID# [COMPARE_DELETE_URL_TEMPLATE] => /?action=DELETE_FROM_COMPARE_LIST&id=#ID# [CONVERT_CURRENCY] => Array ( ) [CATALOGS] => Array ( ) [MODULES] => Array ( [iblock] => 1 [catalog] => [currency] => ) [PRICES_ALLOW] => Array ( ) [CATALOG] => [PRICES] => Array ( ) [ITEMS] => Array ( [0] => Array ( [PRICES] => Array ( ) [PRICE_MATRIX] => [MIN_PRICE] => [ID] => 1019 [~ID] => 1019 [IBLOCK_ID] => 16 [~IBLOCK_ID] => 16 [CODE] => [~CODE] => [XML_ID] => 1019 [~XML_ID] => 1019 [NAME] => Игроник [~NAME] => Игроник [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 100 [~SORT] => 100 [PREVIEW_TEXT] =>

Программа "Управление рекламой" полностью соответствует всем требованиям для автоматизации работы отдела продаж наружной рекламы. Можно также отметить удобство работы с программой и высокий профессионализм сотрудников. Мы рекомендуем использовать данное решение для автоматизации учета рекламы.

[~PREVIEW_TEXT] =>

Программа "Управление рекламой" полностью соответствует всем требованиям для автоматизации работы отдела продаж наружной рекламы. Можно также отметить удобство работы с программой и высокий профессионализм сотрудников. Мы рекомендуем использовать данное решение для автоматизации учета рекламы.

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Компания "VinEx" с конца 2011 года активно ведет работу в программе "Управление рекламой". Благодаря внедрению удалось повысить эффективность и скорость работы отдела продаж, полностью автоматизировать учет рекламных возможностей и выписку необходимых документов.

[~PREVIEW_TEXT] =>

Компания "VinEx" с конца 2011 года активно ведет работу в программе "Управление рекламой". Благодаря внедрению удалось повысить эффективность и скорость работы отдела продаж, полностью автоматизировать учет рекламных возможностей и выписку необходимых документов.

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Группа компаний "Выбери Радио" выражает благодарность компании "Проксима" за профессионализм, высокое качество и оперативность работ. В процессе внедрения были автоматизированы основные процессы по размещению и учету рекламы, благодаря чему повысилась эффективность работы сотрудников, улучшилось качество и скорость предоставления услуг.

[~PREVIEW_TEXT] =>

Группа компаний "Выбери Радио" выражает благодарность компании "Проксима" за профессионализм, высокое качество и оперативность работ. В процессе внедрения были автоматизированы основные процессы по размещению и учету рекламы, благодаря чему повысилась эффективность работы сотрудников, улучшилось качество и скорость предоставления услуг.

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